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Chapter A2:

Titles for Designers

Next: Titles for Ops

We use the following criteria to assess the level and title of designers at 37signals. These criteria aren’t exhaustive, and they aren’t mere checklists. We use the criteria as a guide for having individualized discussions about career progression.

These criteria chiefly examine the scope of work someone is capable of tackling independently on a series of projects over an extended period of time (doing something well once isn’t enough to justify advancement). In addition to that assessment, we also look at the quality of the execution itself. 37signals pays in the top 10% of the industry (based on San Francisco rates), so the quality of the work itself should be commensurate with that target.

Junior Designer


Senior Designer

Lead Designer

Principal Designer