Come small, come all.

Small businesses are our favorite businesses. 23 years and running, we’ve kept our company small, sharp, and profitable — on purpose. Because small is not less than. It’s greater than. It’s faster than. It’s friendlier than. It’s better than.

We’re for the Fortune 5,000,000

Most big software companies fight over the Fortune 500. The whales, the thousand-seat contracts, the enterprise deals.

They can have them.

Our favorite customers are the Fortune 5,000,000. The small and medium-sized businesses of the world, the individual freelancers, the creative shops that do the best work, not the most work.

Have 3 employees? We’d be honored to have you as a customer. Just you on your own? We’re here for you. 43 folks and growing? That’s what we call Small and Tall — fantastic, come on in.

Small is not less than. It’s greater than. It’s faster than. It’s friendlier than. It’s closer than. It’s better than.

Don’t be used by big

Big software companies use small companies like yours to pad their customer count, but you’re just the bait they hook to land the biggest trophy fish — the enterprises they’re really in business to serve. Don’t support those who wouldn’t be proud to display you on their client list. Check out all the small businesses excited about Basecamp.

Asana, Monday, and Smartsheets are all losing boatloads of money chasing the big accounts. ClickUp is burning through the $400 million they raised on the same playbook. Slack was losing big before they got bailed out by Salesforce, too. Just check out these numbers.

These companies can’t even make their own businesses work, yet they’re trying to sell you software to run yours. Why would you follow their lead? Buying from them is like taking marital advice from someone who’s been divorced five times.

And putting your business on their platforms puts your own business at risk. Companies that lose that much money are fundamentally unstable. Don’t inherit their risk. Don’t make their problems your problems.

Tools and lessons from the small business trenches

You don’t get to lose money like they do. Instead, you have to make it work. That means doing the great work that small organizations must do to survive, thrive, and stand out. Basecamp can absolutely help you with that. Our business is better because it runs on Basecamp, and we’re confident yours can be too.

With our new pricing, plus everything new in Basecamp 4, it’s time to give Basecamp another look. A thoroughly innovative product paired with a unique perspective, outstanding customer service, and unbeatable value — the best combo in the business.

Not to mention Basecamp can simplify your operations, and reduce your costs, by replacing a handful of other products you use. Check out these before and after stories. And be sure to check out our books — they’re full of original perspective and pragmatic, practical lessons learned from running a long-term, profitable business.

We’re in your corner

Finally, we answer to no one but you and us. We don’t have investors (intentionally), we don’t have a board of directors (intentionally), we’re never going public (intentionally).

We don’t have to juice numbers to move stock prices, push upsells on you to hit revenue targets, or manipulate valuations to make venture capitalists even richer. We’re an independent, self-sufficient company focused on making great stuff for our customers — just like you are. Stable and reliable, 23 years and running.

Buying Basecamp is investing in yourself, your team, and your company. You in the foreground, us in the background — together we’ll show them what small can do.

Let’s join up.

Thanks for reading, and for giving Basecamp a try. You can always contact me directly if you have any questions at I look forward to hearing from you.

Jason Fried
Co-founder & CEO

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