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Go from teaser to preview to launch

The best promotional tool is a great product. Word will get out if you’ve got an app that people find really useful.

Still, you need an ace promotional site too. What should you include on this site? Some ideas:

We made Basecamp using the principles in this book. It combines all the tools teams need to get work done in a single, streamlined package. With Basecamp, everyone knows what to do, where things stand, and where to find things they need.