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Get advance buzz and signups going ASAP

We’ve already touched on it but it bears repeating: Get some sort of site up and start collecting emails as soon as possible. Pick your domain name and put up a logo and maybe a sentence or two that describes, or at least hints at, what your app will do. Then let people give you their email address. Now you’re on your way to having a foundation of folks ready and waiting to be notified of your launch.

We made Basecamp using the principles in this book. It combines all the tools teams need to get work done in a single, streamlined package. With Basecamp, everyone knows what to do, where things stand, and where to find things they need.