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Subscribe to news feeds about your competitors

Subscribe to news feeds about both your product and your competitors (it’s always wise to know the ways of one’s enemy). Use services like PubSub, Technorati, Feedster, and others to stay up to date (for keywords, use company names and product names). With RSS, this constantly changing info will be delivered right to you so you’re always up to speed.

We made Basecamp using the principles in this book. It combines all the tools teams need to get work done in a single, streamlined package. With Basecamp, everyone knows what to do, where things stand, and where to find things they need.