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Running an app launch campaign

An app launch campaign lines up a film, paid social, creators, and press for a single day. Basecamp keeps content, approvals, and launch dates in one place, so every piece is ready when the app goes live.

An app launch campaign project in Basecamp with Docs & Files, a Card Table, Automatic Check-ins, a Calendar, a Message Board, and To-dos

Pocketwise shares its campaign shoot in Docs & Files and moves content from scripting to scheduled on a Card Table, with Automatic Check-ins asking what everyone got done today. The Calendar holds the final film review, the Message Board posts tagline test results, and To-dos cover the launch film.

Background by Marek Lumi via Unsplash

The same core features are included with every package

  • Message Boards for internal announcements
  • To-dos for tracking work and accountability
  • Card Tables is our take on Kanban for process tracking
  • Chats & Pings for group chat and direct messaging
  • Scheduling for deadlines, milestones, and events
  • Docs & Files for storing assets
  • Reports & Automatic Check-ins for staying up on things
  • Connect your AI agents, Claude, ChatGPT, Muse, Grok Bot, and others
  • Rock-solid reliability and a record you can trust
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