Manage projects, coordinate teams, and master your company with Basecamp

Running customer interviews

Talking to customers is only useful if what you learn gets shared with the rest of the company. Basecamp keeps scheduling, notes, and findings in one project, so every conversation helps the whole team.

The team tracks finding people, interviewing them, and sharing results in To-dos and posts early findings on the Message Board. Interview photos live in Docs & Files, Automatic Check-ins ask what surprised people in today’s interview, people trade notes after each interview in Chat, and a Card Table follows each customer from scheduled to shared.

Background by Dane Deaner via Unsplash


The same core features are included with every package

  • Message Boards for internal announcements
  • To-dos for tracking work and accountability
  • Card Tables is our take on Kanban for process tracking
  • Chats & Pings for group chat and direct messaging
  • Scheduling for deadlines, milestones, and events
  • Docs & Files for storing assets
  • Reports & Automatic Check-ins for staying up on things
  • Connect your AI agents, Claude, ChatGPT, Muse, Grok Bot, and others
  • Rock-solid reliability and a record you can trust
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