Let’s say you’re a marketing agency in Colorado and want to schedule a team meeting with your client in London. Instead of doing the math to figure out what 9:00am in London is for you, click the globe icon and choose “(GMT+00:00) London.” Set it for 9:00am and it’ll be scheduled correctly for everyone.
When your time zone is different from the event’s time zone, the event page shows you both times. Much better!