Manage projects, coordinate teams, and master your company with Basecamp

Running a fall marketing campaign

A seasonal campaign has a short window, and the emails, social posts, ads, and website all go live together. Basecamp keeps the plan, the creative, and partner emails in one project, so everything is ready for the October 1 launch.

The marketing team keeps headline font ideas and photo shoot pictures in Docs & Files, with To-dos for the landing page and ads. The Message Board holds the final plan, the Calendar marks the creative review and launch day, and a Card Table tracks content from drafting to published. The team talks it through in Chat, and the agency and partners send updates through .

Background by Nick Quan via Unsplash


The same core features are included with every package

  • Message Boards for internal announcements
  • To-dos for tracking work and accountability
  • Card Tables is our take on Kanban for process tracking
  • Chats & Pings for group chat and direct messaging
  • Scheduling for deadlines, milestones, and events
  • Docs & Files for storing assets
  • Reports & Automatic Check-ins for staying up on things
  • Connect your AI agents, Claude, ChatGPT, Muse, Grok Bot, and others
  • Rock-solid reliability and a record you can trust
Try Basecamp Free or

Want a walkthrough? Live Q&A session? Book a personal demo with our team.