A brand refresh means a new logo, plus new colors, fonts, and templates everywhere the old ones appear. Basecamp keeps the feedback and the rollout in one project, so nothing gets missed and the new look shows up everywhere.
Manage projects, coordinate teams, and master your company with Basecamp
Rolling out a brand refresh
The brand team shares each round of logo options on the and keeps the brand colors, logo files, and guidelines in Docs & Files. To-dos cover font licenses, guidelines, and templates, a Card Table tracks everything that needs updating until it’s live, designers compare options in Chat, and Automatic Check-ins ask what people have heard about the new look.
Background by Suhyeon Choi via Unsplash
The same core features are included with every package
- Message Boards for internal announcements
- To-dos for tracking work and accountability
- Card Tables is our take on Kanban for process tracking
- Chats & Pings for group chat and direct messaging
- Scheduling for deadlines, milestones, and events
- Docs & Files for storing assets
- Reports & Automatic Check-ins for staying up on things
- Connect your AI agents, Claude, ChatGPT, Muse, Grok Bot, and others
- Rock-solid reliability and a record you can trust
Want a walkthrough? Live Q&A session? Book a personal demo with our team.